Editorial standards
The rules behind every page, so readers can judge the analysis on its evidence.
Contents
Evidence before opinion
Every factual claim links to a source we opened, with the date we read it. Forecasts and frameworks are presented as analysis; market moves as sentiment; vendor figures as the vendor's.
Both sides of the argument
On a contested question we set out the strongest evidence on each side before giving our reading, and we say where the evidence is thin.
The same standard for every product
Each product profile follows the same structure, including its limits and when another product is the better choice. The publisher's own product is held to the same standard.
No paid placement
Inclusion, ranking and descriptions are never paid for. Links to vendors are provided for convenience.
How we use AI tools
AI tools help us gather material and draft text. Each factual statement is verified against its source before it goes live.
Corrections
Tell us when something is wrong. Verified errors are corrected promptly and logged with the date.